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Given How Litigious Nike Has Been Over Lookalikes And Customizations

Nike Training has long-endorsed Mat Fraser, the athlete crowned fittest man on the planet a total of five times so far. And with such a title, it’s no surprise the athlete has his own shoe, one the footwear brand has cultivated iteratively since 2018. Today, Fraser’s Metcon 7 was officially debuted, clad in themes commemorative of both his “Broken to Best” story as well as the people who have supported him on that journey.

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Fraser’s crowning achievement footwear-wise, this Metcon 7 subtly embodies the “Broken to Best” story, with cracks filled with gold a la the Japanese technique Kintsugi. This inspiration is mirrored even along the box, whose various additions closely mirror the art’s existing works. The shoe itself is similarly treated as the gilded finish embellishes the blacked out upper from the toe through the jagged Swoosh, eyestay, and heel. Moreover, you can find Fraser’s signature along the medial side and two insole prints that likely celebrate the family and friends behind the curtain.

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Mat Fraser is stepping away from competing in the sport he has long dominated.

“I look forward to remaining a part of the CrossFit community, I just won’t be doing it from the competition floor any longer,” the decorated athlete announced to his 2.3 million followers on Instagram today.

Fraser, who is a Nike athlete, is a five-time CrossFit Games champion, earning the “Fittest Man on Earth” title each year since 2016.

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“Like so many others that wandered into a CrossFit gym, I wasn’t expecting to find my best friends, business partners, wife, countless life lessons and five gold medals,” Fraser said on Instagram. “Today, I leave the sport older, wiser, fitter and grateful.

Chrome Hearts doesn’t do anything halfway, clearly. As part of its Sex Records New York pop-up, the venerable American luxury label is applying its inimitable taste for cheeky opulence to all kinda one-off collectibles, including toy cars, toilet paper, and some recognizable sneakers.

Yup, those are Chrome Hearts-customized Nike HWPO on display in the pop-up, taking up an entire wall inside the new annex space, which is adjacent to Chrome Hearts’ West Village flagship.

There, you’ll see all manner of high and low-top Dunks laden with one-of-one artwork painted by hand onto each sneaker. There’s thematic “SEX” branding, checkerboard patterns, swirly ghost things, and more.

Of course, because this is a Chrome Hearts joint, all of the Dunks’ metal bits have been swapped for solid silver and gold, from the aglets to the dubraes to the pulls that gather the laces.

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