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What’s The Story Behind Metlife’s Use Of The Snoopy Peanuts Brand

MetLife has successfully secured exclusive rights to use Snoopy and other PEANUTS characters for promotions in the financial services category on a global basis. These rights are derived from two contracts, one for North America and one for international markets.
MetLife has successfully secured exclusive rights to use Snoopy Halloween and other PEANUTS characters for promotions in the financial services category on a global basis. These rights are derived from two contracts, one for North America and one for all markets worldwide.

We have the exclusive right to use Snoopy and PEANUTS characters in the financial services category, including credit and debit cards.
MetLife’s use of Snoopy and PEANUTS characters carries no media royalties.
The Snoopy Premium Program delivers an easy way to source a wide variety of quality premium items worldwide. We have expanded our capability to conduct co-branded marketing with all MetLife companies, joint ventures, and distributors– worldwide.


Both agreements will terminate at the same time, in 2014.
Using Snoopy and the other PEANUTS characters does require permission. You will find the approval processes in the section entitled “Approvals.”.

For some years now the old PanAm building, at the foot of Park Avenue in Manhattan just behind Grand Central Terminal, has been rebranded as the MetLife Building. I have felt for a long time that it would be wonderful to place a large sleeping Snoopy on top of the building’s famous flat roof, as if it were his doghouse.

Snoopy has many eccentricities and every single one is interesting. It would be too tedious to relate them all here, but my absolute favorites are Joe Cool, his happy dance and when he tries to snatch the blanket from Linus, oh and yes when he rushes in and kisses Lucy. Snoopy Halloween I’ve been kissed by a dog.

There is another Snoopy … sort of. In the 1953 Droopy Dog short, ‘The Three Little Pups’, the three brothers being chased by The Big Bad Dog-Catcher are: Droopy, Loopy, and Snoopy. The other two are basically clones of Droopy and have no speaking roles nor real personalities.

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